Personality judgment processes and cognitive decision making have often been studied as separate constructs, rather than in tandem with one another (Haselton & Funder, 2006; Krueger & Funder, 2004). The present study examined the cognitive heuristic of anchoring in conjunction with personality judgment, to evaluate the influence of normative anchors on personality judgments. 233 judge participants watched short videos of 6 participants, rating them on their
personality afterward. One group was given no additional information, one group was given the trait names that they were evaluating, and one group was given the trait name and a normative anchor. The results indicated that the assigned group had no effect on the distance of the
judgments from the anchor. However, participants made judgments significantly closer to anchors for Agreeableness than for most other traits, and participants made judgments significantly farther from anchors for Extraversion than for several other traits. |