| Since 2012, ISideWith.com has been providing American voters with an interactive
educational platform that allows potential voters the opportunity to see which candidates hold
views that mirror their own beliefs on a wide variety of issues. ISideWith has since expanded to
provide this educational opportunity to voters in an additional 40 countries. In the United States,
ISideWith has been used more than 56 million times since 2012, making it one of the most used
voter education platforms. Despite this reach, the literature has largely ignored ISideWith.com,
with the exception of a few academic studies that utilize data collected by ISideWith. This
project examines support for and trust in voter education platforms such as ISideWith.com.
Analysis suggests that ISideWith is generally viewed positively, but there are clear partisan and
ideology differences that potentially limit the ability of ISideWith to educate voters.
Key Words: ISideWith.com, Cognitive Biases, Cognitive Dissonance, Motivated Reasoning,
Confirmation Bias, News Media Effects, Trust |