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A Comparison of the Use and Non-use of the Modality Principle in an Informal Online Learning Environment.
Department: Educational Leadership
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Pocatello
Unknown to Unknown
Katie J. Hoffman-McFarland
Idaho State University
Dissertation
No
6/25/2025
digital
City: Pocatello
Doctorate
Social media offers many informal online learning opportunities and is largely understudied. To examine the effects of implementing multimedia principles, specifically on learning to make homemade jam through Facebook, a pretest/posttest research design was conducted. Participants watched one of two instructional videos on canning jam posted to Facebook group pages. One video applied the modality principle, and the second did not. Additionally, learner motivation was measured with a Reduced Instructional Materials Motivation Survey. Motivation scores and subscales were also compared between treatment groups. Results suggest there was not a statistically significant difference between the modality offered. However, motivation scores were statistically significant for the treatment group that received the modality treatment. Keywords: Informal Learning, Modality Principle, Motivation, Social Media, Multimedia

A Comparison of the Use and Non-use of the Modality Principle in an Informal Online Learning Environment.

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