Social media offers many informal online learning opportunities and is largely
understudied. To examine the effects of implementing multimedia principles, specifically on
learning to make homemade jam through Facebook, a pretest/posttest research design was
conducted. Participants watched one of two instructional videos on canning jam posted to
Facebook group pages. One video applied the modality principle, and the second did not.
Additionally, learner motivation was measured with a Reduced Instructional Materials
Motivation Survey. Motivation scores and subscales were also compared between treatment
groups. Results suggest there was not a statistically significant difference between the modality
offered. However, motivation scores were statistically significant for the treatment group that
received the modality treatment.
Keywords: Informal Learning, Modality Principle, Motivation, Social Media, Multimedia |