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Understanding How Artificial Intelligence Can Be Trained to Support Small Business Marketing
College: Arts & Letters
ResourceLengthWidthThickness
Paper000
Specimen Elements
Pocatello
Unknown to Unknown
Madlyn Bernad
Idaho State University
Thesis
Yes
6/5/2026
digital
City: Pocatello
Master
This research-based study presents the development of a practical toolkit designed to help small businesses leverage social media growth using artificial intelligence (AI). Small businesses often face significant challenges in maintaining a consistent online presence due to limited time, budget restraints, and a lack of technical experience. The study explores strategic integration of AI chatbots and traditional marketing techniques to generate high quality customized content. Findings demonstrate that AI technologies are one of the best implementations for small businesses to efficiently create tailored content and manage an online presence while reducing time and cost investment. By combining these mechanisms into a user-friendly tool kit, this study will teach small business owners development and scalable solutions necessary for businesses seeking sustainable growth in a digital economy. Keywords: Artificial Intelligence, GPT, Chatbot, Marketing, Social Media, Small Business

Understanding How Artificial Intelligence Can Be Trained to Support Small Business Marketing

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2008 - 2016 Informatics Research Institute (IRI)
Version 0.6.1.5 | beta | 6 April 2016

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